Bio

Since 2005, my professional focus has been building and marketing for online businesses, working mainly with social media and other web 2.0 resources to build communities and ongoing conversations with the community.

Since 2007 I have been working in setting up what I call “Online Marketing Architecture” for companies and individuals.

In this, I focus on seeing the goals of the company then customize a full web 2.0 marketing strategy and plan. I then can go through as much of the implementation and management that is needed. I can also set up an online persona management program depending on how deep they want to go. With the right tools this can be quite elaborate.

In February 2007 I created and now run the SF Webeneur Meetup group.(http://www.Meetup.com/Webeneur). This meetup helps individuals and businesses start and grow their businesses online. It is currently a thriving community organized and run by myself.

Also, this meetup is currently ranked as one of the “Top 50” Business Meetup groups in the nation by Meetup.com and American Express.

I was named the Meetup Organizer of the week in March 2009.

One of my biggest achievements has been creating and building an advertising and marketing company that worked with hundreds of local and national companies. I developed and headed up the sales system. I recruited and trained dozens of salespeople. I also worked face to face and over the phone with the local and national companies listening to their needs then selling and setting up local based marketing programs for them.

Another big achievement for me has been writing my sales e-book “IMPULSE!”. The book was self published and marketed by me online to my personal market in order to learn the process. The book looks at how we make decisions and the tools salespeople can use to leverage this insight.

Travel

My first world traveling experience was the summer after graduating from High School at the age of 17 as an exchange student for the summer to Germany. That is where I began journaling (I now have over 2000 written pages about my life). During this trip I also found my love for international travel and languages.

My second trip was one year later for a year to France again as an exchange student. As all of my friends went to college Il worked for a year in factories and farm jobs to pay for the year trip.

Returning from France Il went to the University of Florida and received a B.S. in Psychology. While there I took lots of courses in French just for fun.

During the following years I dabbled in businesses and work. I also coached and played for the internationally successful Paintball team “Tippmann Effect”. The highlight of my Paintball career was when in 2002, my team Tippmann Effect, won the International Amateur Open of Paintball.

After my career in Paintball I focused solely on building and running businesses. In 2005 I sold my part of a business in Ohio and moved to San Francisco.


My major goals now consist of:

  • Building concentrated mobile income and passive mobile income
  • Traveling while blogging about my experiences
  • Sharing my knowledge with others who want to be Mobile World Citizens
  • Connecting with other Mobile World Citizens

Professional Experience

Content Creator – Social Media – Marketing Executive

Summary of Qualifications

September 2009 I created the San Francisco Writers Community.  In 2011 we expanded to include a Co-Publishing Studio, both of which I currently manage.

Since 2006, my professional focus has been content creation and marketing for online businesses, working with social media resources, social media tools and other web 2.0 media resources to build online communities and ongoing conversations with the communities in order to track and raise ROI.

Core Professional Competencies

Social Media Management & Tracking- Community Building – Online Marketing
  • Community Management
  • Sales & Sales Training
  • Training & Development
  • Web 2.0 Marketing
  • Social Media Management
  • Team Building

Professional Experience

  • May 2011-Present – Social Media Research and Metrics Manager, SocialMatica.com

SocialMatica scientifically identifies the most influential people in any vertical on any topic, anywhere on the Web, and ranks their influence and authority by vertical market.

As social media research and metrics manager I gather, package and interpret data from social media channels in order to create metrics that quantify the aspects of social media marketing. We are building bigger and better tools to show the ROI, and power of social media.

  • 2006-Present – Social media marketing and online marketing campaign director, LND inc.
    LND d    evelops and implements online social media marketing strategies for businesses. Focuses on using web 2.0 social media marketing and communities to drive, track and monetize focused traffic.

LND, inc. is my C-corporation through which I run my consulting business. http://williamayers.com/social-media/

  • September 2009-Present – Founder/Community manager, San Francisco Writers Community and Co-Publishing Studio
    Helps writers create and manage their online presence and fan base.

Within this group, run through Meetup.com, I provide workspace and workshops to help writers create their work and websites, and build their fan bases and marketing plans.

http://www.sanfranciscowriterscommunity.com/

  • 2010 – April 2011 – Head of online community management, Cognito Comics.

Cognito Comics presents socio-political and world issues to the general public through the engaging mediums of comics, animation, and games.

At Cognito Comics, I structured the online community adding to the social media tools they were currently using. I designed, built and managed Cognito’s online community, as they were getting ready to launch their next big product.

http://cognitocomics.com

  • Feb. 2007-Present – Founder/Community manager, San Francisco Webeneur Meetup group.
    Ranked as one of the “Top 50” Business Meetup groups in the nation, the Webeneur Meetup Group helps individuals and businesses start and grow their businesses online.

Within this group, run through Meetup.com, I provide workshops to help small businesses create their websites and build their marketing plans.

http://www.meetup.com/webeneur/

  • 2007 Author of Impulse! – How to Increase Your Sales and Power of Persuasion with a Fun and Easy System.

I wrote IMPULSE! with the express purpose of learning online sales and marketing. I set up a mailing list and sold the book as an e-book and home study course that included a workbook with an audio companion.

  • 2002-2005 Founder and Director of operations, recruiting, and sales training, Local Advantage, Inc., an advertising and sales based fund raising company in the state of Ohio.
    Clients include: Summa Health Systems, Papa Johns, Midas, Pizza Hut, Arby’s, Longhorn Steakhouse, Taco Bell, McDonalds, Burger King, Ponderosa, Firestone and Subway.

While at Local Advantage, I ran the main office and developed the sales system. I hired, trained, and managed a sales team ranging from 5-20 salespeople at a time. When we had matured the market I sold my half of the company to my business partner.

Education

  • 1993 Bachelor of Science in Psychology, University of Florida, Gainesville
    Graduated as a Member of The PSI-CHI National Honor Society.

Other Skills and Awards

  • 1998-2003 – Coach/Captain/Player – Tippmann Effect (National Level Competitive Paintball Team)
    • 1st place 2002 International Amateur Open –7 player division
    • Has played in over 40 National and International events
  • Speaks French- Lived in France for one year for the purpose of learning French.